What does your website “shout across the street”?

What does your website “shout across the street”?

One of the biggest influences and inspirations in my life was my high school journalism teacher, Alison Rittger, an overcaffienated editorial drill sergeant who was always armed with a red pen and a relentless prejudice against needless words. She taught me many...
Give your visitors one thing to do first

Give your visitors one thing to do first

What is your website’s job? Answering that simple question can be surprisingly hard for many people. Websites need a clear purpose if they’re going to be effective. Quite often, clients struggle to explain the main goal of their website or how they would...
16 questions to answer before starting a website redesign

16 questions to answer before starting a website redesign

One common misconception I’ve often heard is that a website redesign is smaller project than creating a new website. People underestimate the challenges of reworking an existing site, and, as a result, wind up frustrated, disappointed, and unsatisfied with the...
The Short, Exciting Life of a Viral Infographic

The Short, Exciting Life of a Viral Infographic

My first experience creating something that “went viral” came in December 2000, days after the Supreme Court ruled on Bush v. Gore, handing the White House to George W. Bush.  Dismayed and bitter, I vented my irritation in a short, fake news story...

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