The Local Government Federal Credit Union (LGFCU) has a great product: affordable financial services, products, and advice for its customers. And their research showed that their customer satisfaction was very high: customers like the credit union and its value; their impressions of the credit union described it as “warm” and “friendly.”
But LGFCU’s website was outdated, flat, overcrowded, and dark. It didn’t communicate the warmth of its organizational identity. The site didn’t render well on smartphones or small tablets. And it did a poor job highlighting new stories and offerings to its customers.
Working with LGFCU’s brilliant Art Director Shannon Mølhave, I helped LGFCU develop a clean, modern look for their site, collaborated with them to plan and adapt the site for a full range of screen sizes, improved the typography to make it more readable, and developed a new color scheme and iconography to help provide a better user experience.
Live site: lgfcu.org