A flying dog production

“Campus Progress,” a college-oriented youth nonprofit organization, wanted to rebrand and relaunch itself as “Generation Progress.” They wanted to appeal a bigger, broader audience. They also wanted a new site that was simpler, cleaner, action-oriented, and responsive to work well on mobile devices and tablets.

Structurally, I encouraged them to do away with the sidebars of their old site that were mostly clutter and static content that wasn’t very useful to visitors. We simplified the navigation. We collaborated to develop a simpler, one-column design that focused visitors on a single story or a single action. This design lent itself well to tablets and small screens. They also wanted a home page that was more focused on explaining what Generation Progress was all about than showcasing new content; I helped them present a lot of information about themselves in a clean, economical way.

Visually, we kept the colors of their existing brand to provide some consistency and continuity of their old site and identity. And we use a lot of white space to make content pages more readable. I delivered a simple, slide-out navigation for mobile screens.

Live site: Generation Progress

[soliloquy id=”1490″]