Five essential web and email writing tips for nonwriters

Five essential web and email writing tips for nonwriters

Photo by Ilya Pavlov on Unsplash Maybe you realize that your business marketing and communications need to be better written, but you can’t afford a copywriter or communications staff. And perhaps you’re not confident about writing it yourself. Now what? Here are five...
Four great nonprofit emails and why they work

Four great nonprofit emails and why they work

In 2018, email is still the most effective way to connect directly to supporters and donors. By almost every metric — open rates, clickthrough rates, return on investment — email marketing drives better results than Facebook, Twitter, Instagram, or other social media...

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