Client service lessons I learned from a terrible accountant

Client service lessons I learned from a terrible accountant

Years ago, when I went from freelancing on the side to working with clients full-time, I needed an accountant — someone with expertise in taxes and finance who could help incorporate my business and sort out my accounting. Another freelancer recommended a local...
Dummy text will cost you money. Don’t use it.

Dummy text will cost you money. Don’t use it.

For decades, creative professionals have used placeholder text in design mockups. Designers often use obscure Latin text (e.g. “Lorem ipsum dolor sit amet, consectetur adipiscing elit…”) to fill spaces in a mockup where real content will eventually...
Six things you should never do in your email marketing

Six things you should never do in your email marketing

While I worked for the American Red Cross, I wrote and designed hundreds of emails. Most of were sent to millions of supporters every week. I learned a lot of valuable lessons from the experience. Here are six top takeaways about what NOT to do with email marketing....
Five lessons every nonprofit can learn from Charity:Water

Five lessons every nonprofit can learn from Charity:Water

Charity: Water is one of my favorite charities. Since 2006, they’ve brought clean, safe water to more than seven million people. They’ve funded more than 24,000 water projects in developing countries, transforming communities worldwide. But I’m also...
What does your website “shout across the street”?

What does your website “shout across the street”?

One of the biggest influences and inspirations in my life was my high school journalism teacher, Alison Rittger, an overcaffienated editorial drill sergeant who was always armed with a red pen and a relentless prejudice against needless words. She taught me many...
Give your visitors one thing to do first

Give your visitors one thing to do first

What is your website’s job? Answering that simple question can be surprisingly hard for many people. Websites need a clear purpose if they’re going to be effective. Quite often, clients struggle to explain the main goal of their website or how they would...

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