Five essential web and email writing tips for nonwriters

Five essential web and email writing tips for nonwriters

Photo by Ilya Pavlov on Unsplash Maybe you realize that your business marketing and communications need to be better written, but you can’t afford a copywriter or communications staff. And perhaps you’re not confident about writing it yourself. Now what? Here are five...
Four great nonprofit emails and why they work

Four great nonprofit emails and why they work

In 2018, email is still the most effective way to connect directly to supporters and donors. By almost every metric — open rates, clickthrough rates, return on investment — email marketing drives better results than Facebook, Twitter, Instagram, or other social media...
How to tell your nonprofit’s story in fewer than 20 words

How to tell your nonprofit’s story in fewer than 20 words

One of the most common challenges I see with nonprofits is an inability to clearly and concisely explain who they are and what they do. Often, when I ask people I meet who work at nonprofits what their organization does, the answer can take minutes. Why does this...
Client service lessons I learned from a terrible accountant

Client service lessons I learned from a terrible accountant

Years ago, when I went from freelancing on the side to working with clients full-time, I needed an accountant — someone with expertise in taxes and finance who could help incorporate my business and sort out my accounting. Another freelancer recommended a local...
Dummy text will cost you money. Don’t use it.

Dummy text will cost you money. Don’t use it.

For decades, creative professionals have used placeholder text in design mockups. Designers often use obscure Latin text (e.g. “Lorem ipsum dolor sit amet, consectetur adipiscing elit…”) to fill spaces in a mockup where real content will eventually...
Six things you should never do in your email marketing

Six things you should never do in your email marketing

While I worked for the American Red Cross, I wrote and designed hundreds of emails. Most of were sent to millions of supporters every week. I learned a lot of valuable lessons from the experience. Here are six top takeaways about what NOT to do with email marketing....

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